To capitalize on the momentum from the July forum, we chose mobile donations as the topic for the September forum.
Donations on the Go: Mobile Tools to Enhance Giving
To capitalize on the momentum from the July forum, we chose mobile donations as the topic for the September forum. It was broken down into three main categories:
- Text-to-give & mobile apps: Angela gave an overview of how text-to-give and text-to-donate works, as well as key reasons to always capture donor phone numbers. She also touched on the pros and cons of spending time and money developing an app.
- Mobile donation pages: Mark talked about best practices for donation pages, as well as how to keep your brand consistent between website and mobile. Mark’s takeaway is to think about what people are coming to your site to do, and then make it easy. Have others test your site!
- Giving tools: Dana outlined what Colorado Gives looks like for 2015: donations are up from last year! She also shared her wisdom on crowdfunding and peer to peer best practices, as well as mobile strategy.
See our expert’s amazing PowerPoint presentations below!
It was a great event thanks to our attendees and expert panelists:
Angela Whaley, Client Experience Director at mGive
Angela is an expert at maximizing results for thousands of U.S. mobile giving and engagement campaigns for nonprofits. She has orchestrated the most successful mobile fundraising campaigns in history, including the Haiti Earthquake Response with the American Red Cross. She holds a BS in Business Management from Colorado State University and an Entrepreneurship Certificate.
Mark Mitton, President of Carbon8
As President of Carbon8, Mark offers his creative passion and strategic branding and digital marketing experience to Carbon8’s clients. He has appeared on MSNBC’s Business Makeover as a digital marketing expert. Mark has an MBA in international business from the University of South Carolina. He also serves as President of the Board for the Parkinson Association of the Rockies.
Dana Rinderknecht, Director of Online Giving at Community First Foundation
Dana joined the Foundation in December 2007 after serving on the staff and board of several nonprofits, including director of resource development at Dental Aid, Inc., executive director at Family Pathways of Colorado, and development officer at Work Options for Women. Dana holds a master’s degree in business administration from the University of Denver and bachelor’s of science in applied math from Colorado State University.