Just as #IWishMyTeacherKnew was taking off, our May forum took a closer look at how campaigns go viral and how best to capture that attention into a sustainable project.
Going Viral: The Ups and Downs of Hitting it Big
Just as #IWishMyTeacherKnew was taking off,
our May forum took a closer look at how campaigns go viral and how best to capture that attention into a sustainable project. We defined “going viral”, crafting teams, strategies and tools to develop potentially viral content and work with audiences to share messages more broadly (and more often). We also provided real-world examples and demonstrated how to measure “viral” so attendees could show colleagues and board members what worked, what didn’t, and why.
All of this came from a fantastic group of panelists
Ted Fickes, Bright+3
Ted helps progressive, people-powered organizations with to create, manage and measure content projects that engage supporters, focus attention and raise funds.
Sara Downey Robinson, inflow
Sara is an expert in creating amazing content that has the potential to go viral. She is also well versed in all forms of online marketing.
Meghann Conter, Denver Marketing Coach
Meghann is a marketing coach for small businesses, with special expertise in the virtual realm. Meghann’s clients struggle with many of the same questions and limited resources that non-profits do when it comes to social media marketing. Meghann is all about metrics and measurement and uses data to drive marketing strategy/goals.
Peter Genuardi, Strength in Members
Peter ensures that organizations get the best ideas and the right team to develop compelling digital campaigns. While he has worked with many commercial brands, he’s most passionate about the work he’s done for Sierra Club, AARP Foundation, and the Natural Resource Defense Council.