In this forum, Tech4Good dove into the world of email marketing and what it takes to resonate more deeply with donors.
Email Marketing, Planning, and Strategy
In this forum, Tech4Good dove into the world of email marketing and what it takes to resonate more deeply with donors. We also explored methods to improve your next membership drive, and the critical pieces of creating a unified message across an entire organization.
Guests from a local non-profit provided insight on a successfully leveraged email campaign that led to more donations, more members, and, ultimately, a more robust community. We also had guest technologists visit to talk about the tools and methods available to craft, organize, and create a unified message across an entire organization.
Speakers:
- Ken Shillington, FulcrumTech
- Marcie Weaver, Composite Marketing
- Louise Stephens, Rocky Mountain PBS
Resources:
- All Slides (PDF)