To capitalize on the momentum from the July forum, we chose mobile donations as the topic for the September forum.
Donations on the Go: Mobile Tools to Enhance Giving
To capitalize on the momentum from the July forum, we chose mobile donations as the topic for the September forum. It was broken down into three main categories:
- Text-to-give & mobile apps: Angela gave an overview of how text-to-give and text-to-donate works, as well as key reasons to always capture donor phone numbers. She also touched on the pros and cons of spending time and money developing an app.
- Mobile donation pages: Mark talked about best practices for donation pages, as well as how to keep your brand consistent between website and mobile. Mark’s takeaway is to think about what people are coming to your site to do, and then make it easy. Have others test your site!
- Giving tools: Dana outlined what Colorado Gives looks like for 2015: donations are up from last year! She also shared her wisdom on crowdfunding and peer to peer best practices, as well as mobile strategy.
See our expert’s amazing PowerPoint presentations below!
It was a great event thanks to our attendees and expert panelists:
Angela Whaley, Client Experience Director at mGive
Angela is an expert at maximizing results for thousands of U.S. mobile giving and engagement campaigns for nonprofits. She has orchestrated the most successful mobile fundraising campaigns in history, including the Haiti Earthquake Response with the American Red Cross. She holds a BS in Business Management from Colorado State University and an Entrepreneurship Certificate.
Mark Mitton, President of Carbon8
As President of Carbon8, Mark offers his creative passion and strategic branding and digital marketing experience to Carbon8’s clients. He has appeared on MSNBC’s Business Makeover as a digital marketing expert. Mark has an MBA in international business from the University of South Carolina. He also serves as President of the Board for the Parkinson Association of the Rockies.
Dana Rinderknecht, Director of Online Giving at Community First Foundation
Dana joined the Foundation in December 2007 after serving on the staff and board of several nonprofits, including director of resource development at Dental Aid, Inc., executive director at Family Pathways of Colorado, and development officer at Work Options for Women. Dana holds a master’s degree in business administration from the University of Denver and bachelor’s of science in applied math from Colorado State University.
Almost 3 months after Mobilegeddon, we tackled the topic of mobile/responsive websites.
Mobile/Responsive Web Development: Not your grandmother’s website
Almost 3 months after Mobilegeddon, we tackled the topic of mobile/responsive websites. The July forum focused on three things; 1.) why is being mobile-friendly important 2.) what does it mean to be mobile friendly or responsive 3.) how do nonprofits make sure their sites and campaigns are getting through to the mobile user.
To help us answer those questions we turned to the experts:
Jen Frazier – President, Firefly Partners
Jen brings over ten years of nonprofit online and email strategy and marketing expertise with her to every project at Firefly. Jen has managed and directed hundreds of online campaigns and is a nationally recognized expert in best practices in online engagement. Through her years of working with many of Planned Parenthood’s local offices, Jen has become extremely well versed in the overall needs and realities of smaller nonprofit organizations.
Marisa Porter – Web Architect, Wanna Pixel
Marisa dodges conventional wisdom and buzzwords and tackles code monsters and design ghouls. Her love of languages and words led to her love of WordPress, code, and design. Marisa’s role at Wanna Pixel, Inc. is creating beautiful concepts, coding/implementing web-based solutions, and directing the whole web development process—from creative UX to web architecture and completion. When not dancing with code, she’s doing yoga or dreaming about wide open spaces.
Meg Delagrange – Creative Director, Wanna Pixel
With over 22 moves between New York and Tokyo, Meg finally found her home with Wanna Pixel. Meg takes the ideas and mismatched puzzle pieces of information from clients and turns them into beautiful, interactive, accessible, and modern user experiences. Her role is to understand the brand and values that you need to communicate and put that into a visual language your clients will understand. After hours, you may find her painting in her studio or Instagramming inspirational scribbles. She currently lives in the always-beautiful Denver, Colorado.
Just as #IWishMyTeacherKnew was taking off, our May forum took a closer look at how campaigns go viral and how best to capture that attention into a sustainable project.
Going Viral: The Ups and Downs of Hitting it Big
Just as #IWishMyTeacherKnew was taking off,
our May forum took a closer look at how campaigns go viral and how best to capture that attention into a sustainable project. We defined “going viral”, crafting teams, strategies and tools to develop potentially viral content and work with audiences to share messages more broadly (and more often). We also provided real-world examples and demonstrated how to measure “viral” so attendees could show colleagues and board members what worked, what didn’t, and why.
All of this came from a fantastic group of panelists
Ted Fickes, Bright+3
Ted helps progressive, people-powered organizations with to create, manage and measure content projects that engage supporters, focus attention and raise funds.
Sara Downey Robinson, inflow
Sara is an expert in creating amazing content that has the potential to go viral. She is also well versed in all forms of online marketing.
Meghann Conter, Denver Marketing Coach
Meghann is a marketing coach for small businesses, with special expertise in the virtual realm. Meghann’s clients struggle with many of the same questions and limited resources that non-profits do when it comes to social media marketing. Meghann is all about metrics and measurement and uses data to drive marketing strategy/goals.
Peter Genuardi, Strength in Members
Peter ensures that organizations get the best ideas and the right team to develop compelling digital campaigns. While he has worked with many commercial brands, he’s most passionate about the work he’s done for Sierra Club, AARP Foundation, and the Natural Resource Defense Council.